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The Royal Library

The Danish Ministry
of Culture



PERSUASIVE 2010 - The Fifth International Conference on Persuasive Technology


This conference was originally expected to last four days. However, the conference committee has decided that all program in the main conference will be carried out in three days, i.e. from Monday till Wednesday (June 7-9)

JUNE 7-9, 2010
Copenhagen, Denmark

Hosted by the Royal School of Library and Information Science in collaboration with Aalborg University and Oulu University.
Persuasive Technology is a young and vibrant research field, focusing on how interactive technologies may be used to create, maintain, or change human thought and behavior. Combining well-established research methods and traditions from epistemology, rhetoric, social psychology, communication, and information science with cutting-edge technologies brings about a special flavor characteristic of the Persuasive Technology conferences. 
The Copenhagen conference will feature new insights, research and practice into how the development and use of technology may change and influence our behavior, thoughts, feelings and society at large. The conference will gather people interested in networking, presenting, discussing and reflecting on central themes associated with persuasive design and technology.
A two day doctoral workshop will precede the conference on June 5. - 6.  2010.
Academics and practitioners with an interest in research, theory, technologies, design, and applications related to persuasion are invited to submit their work for presentation at Persuasive 2010 to be held at The Royal Library in Copenhagen, Denmark.


The Persuasive Technology conference series is for academics and practitioners with an interest in research, theory, technologies, design, and applications related to persuasion. Persuasive Technology is all about using Information and Communications Technology to change what we think and do. We are just entering the era of persuasive technology, of interactive computing systems designed to change people’s attitudes and behaviors.

Previous Persuasive Technology conferences have been held in:
  • Claremont, California, USA, 2009
  • Oulu, Finland, 2008
  • Palo Alto, California, USA, 2007
  • Eindhoven, The Netherlands, 2006


Royal School of Library and Information Science – Birketinget 6 – DK-2300 Copenhagen S
Tel: +45 32 58 60 66 Contact persuasive2010(at)db.dk
Original website theme and logo designed by Katarina Segerståhl
Implementation and design revision for Persuasive 2010 by Ryan White and Bemerk